Why the UK fitness industry is not being benched

October 11, 2024
2 mins read

With all the doom and gloom we see in the markets and news coverage, is it not time to uncover some positivity?

In this article, we look at why the UK Fitness Industry is not being benched, referencing findings from both Salience Search Index and Future Fit data for this article, along with market research from ONS & Statista.

Following the industry’s steady growth from 2013 to 2020, we saw the largest drop in gyms and fitness centres in the UK in 2021. At this point the drop was by 614 establishments, taking Gym levels back three years. This was a -17% drop in trading businesses.

It’s not all bad. The Statistia results show that the rebound saw the most significant growth since 2011. This left the industry positive 46 businesses compared to the high of 2020—an increase of 660 companies and a growth percentage of + 22%. The single most significant growth experienced in the industry on record going back to 2011.

What this Means to the UK Fitness Industry
It means that the market has recovered (in principle) within 12 months. The results confirm that the return en masse to Fitness Centres and Gyms, even during the economic downturn, has been notable and that they are bucking the trend with strong growth.

A spokesman at Mirafit said the boom of 2020/2021 in the Home Fitness market was unprecedented. Comparatively, the market has returned to previous levels. However, it still shows more significant numbers than before, both in terms of sales and searches, suggesting that more people are interested in fitness in the years after 2021. It confirms how the commercial market has been able to bounce back this quickly and how the home gym market continues to grow. In addition, the numbers prove that the nation has embraced fitness to a greater level than before and is supplementing this with memberships or equipment purchases. This is a positive situation for all involved within the Fitness Industry.

Strength Wins
It is clear that the industry will not be sidelined or slope off and stagnate, so strength wins. If you are involved with the fitness industry in the UK, then the chances are you are experiencing growth and the confidence to invest in your business, whether it’s an independent Gym or Gym chain. It is an exciting time to be opening a business or being involved with a fitness centre.

How important is the UK Fitness Market?
According to the ONS, there are 191,000 people employed in the sports & fitness sector. This equates to around 69,000 personal trainers and growing. Although this is 0.28 of the population of the UK, it reaches beyond those employed directly. It is fair to conclude it is very important.

How big is the Fitness Industry in the UK?
The UK fitness industry is extensive, and according to Future Fit, it has grown to £3.92 billion.

“Coupled with the rising number of mobile trainers and boot camps/outdoor fitness companies, it’s easy to see how the overall health and fitness industry has grown to £3.92 billion this year. With so many options now available as a fitness professional, there’s never been a better time to forge a career in such a rewarding sector” – futurefit.co.uk

Here we see the visibility results for the top 25 fitness equipment retailers gathered by salience.co.uk as part of their annual review. This takes into account the number of searches and the general visibility scores for each company, most showing a positive change from 2021 to 2022.

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