Forbes TeamCofounders Jensen Neff and Ellie Chen started Oddli in their senior year at Stanford, puzzling together deadstock as wearable pieces in response to the millions of pounds of wasted fabric generated daily in the clothing industry. Since then, the pair have amassed a community of 125,000 followers across social platforms and will launch a collaboration with Urban Outfitters using the company’s excess waste fabric. Despite scaling up, Neff and Chen still use deadstock fabric for thousands of their pieces today.
Oddli
Latest from 30 Under 30
Kendall Jenner
While scores of celebs lean on their famous names to hawk expensive spirits, Jenner started her tequila brand, 818, incognito. Before publicly launching in
Ramin Ahmari
Ramin Ahmari founded and launched AI-led fashion house Finesse in 2021. The company, which Ahmari describes as “Zara meets Netflix,” uses advanced machine-learning techniques
Tia Adeola
Tia Adeola is the CEO of her eponymous fashion brand, Tia Adeola. The Nigerian-born, London-raised designer started the first iteration of her line in
Akea Brionne
Akea Brionne is an artist who has exhibited at the Brooklyn Museum of Art, the Baltimore Museum of Art, and the California African American
Andrew Gelwicks
New York City and Los Angeles-based celebrity fashion stylist, writer, and speaker Andrew Gelwicks has a clientele mixed with young Hollywood and iconic stars