Forbes TeamIn a passionate display of empowerment during Women’s History Month, Eva Longoria, the renowned actress, producer, and activist, is making waves in the spirits industry with her tequila brand, Casa Del Sol. From challenging the patriarchal norms of the industry to championing women’s leadership, Longoria’s journey with Casa Del Sol is a testament to her unwavering commitment to breaking barriers and uplifting others.
Longoria’s venture into the tequila business was not a decision made lightly. Despite numerous opportunities to lend her name to various brands, she waited until she found the perfect fit – a brand that not only delivered exceptional quality but also aligned with her values of female empowerment and cultural authenticity. Casa Del Sol, with its smooth profile and unique aging process in cognac barrels, captured Longoria’s attention and ultimately led her to embark on this new venture.
One of the defining features of Casa Del Sol is its female-led team, a rarity in an industry still dominated by men. From the president to the master distiller and vice president of operations, women hold key positions within the company. For Longoria, this commitment to gender diversity and representation was a major draw, reflecting her own advocacy for women’s rights and opportunities.
Throughout her career, Longoria has been a vocal advocate for women and Latinx communities, leveraging her platform to drive meaningful change. From co-founding nonprofits like Eva’s Heroes and the Eva Longoria Foundation to co-founding initiatives like Time’s Up, Longoria has consistently used her influence for social good. With Casa Del Sol, she saw an opportunity to continue this legacy by creating a brand that not only celebrates Mexican heritage but also gives back to the community.
Casa Del Sol’s commitment to sustainability and social responsibility is evident in every aspect of its operation. From sourcing hand-selected blue weber agave to partnering with local artisans for packaging, the brand prioritizes environmental stewardship and community support. Furthermore, Casa Del Sol’s dedication to female empowerment extends beyond its leadership team, with initiatives aimed at fostering opportunities for women in the Altos de Jalisco region.
As Casa Del Sol continues to make its mark in the spirits industry, Longoria remains deeply involved in every aspect of the brand’s development. From marketing and promotion to visiting agave farms, she is fully invested in Casa Del Sol’s success. Longoria’s hands-on approach reflects her tireless work ethic and commitment to excellence, traits that have defined her career both in front of and behind the camera.
In addition to her role with Casa Del Sol, Longoria continues to pursue her passion for storytelling and advocacy. As a director and producer, she has championed diverse voices and narratives, challenging industry norms and inspiring others to do the same. With projects like Land of Women and The House of the Spirits in the pipeline, Longoria is poised to make an even greater impact in the world of entertainment.
As Women’s History Month unfolds, Longoria’s journey with Casa Del Sol serves as a powerful reminder of the importance of representation, diversity, and empowerment. Through her leadership and vision, she is not only reshaping the spirits industry but also paving the way for future generations of women to succeed.
