Forbes TeamBillie Eilish made history with her second Academy Award win, clinching the Best Original Song prize alongside her brother Finneas for their hit single “What Was I Made For?” from the Barbie soundtrack. Following their stellar performance at the Oscars, the song witnessed a remarkable surge in sales, promising an ascent on the Billboard charts in the coming days.
Billie Eilish’s hauntingly beautiful track witnessed a staggering 700% increase in sales in the immediate aftermath of the Oscars ceremony, with 5,300 copies sold between March 10 and 11. The heightened exposure from the awards show catapulted the song’s popularity, driving fans to streaming platforms and sales platforms alike to indulge in the acclaimed tune.
The post-Oscars frenzy wasn’t limited to sales alone, as “What Was I Made For?” also experienced a significant uptick in streaming numbers, amassing 2.2 million plays on platforms such as Spotify and Apple Music. This surge marked a notable 27% increase from the previous week, underscoring the enduring appeal of Eilish’s melancholic pop masterpiece.
While streaming remains a dominant force in music consumption, Eilish’s song showcased the enduring power of pure purchases, particularly in the wake of a high-profile event like the Oscars. Despite being released months earlier, the song’s resurgence in sales highlights the impact of televised exposure on audience engagement and commercial success.
With over 5,300 copies sold in just two days post-Oscars, “What Was I Made For?” is poised to make a significant impact on Billboard’s Digital Song Sales chart. Given the current landscape where even the No. 10 bestselling song in America only sold 3,440 copies in the latest tracking period, Eilish’s resurgence could see her reclaiming a spot in the top 10 once again.
As Eilish continues to captivate audiences with her evocative soundscapes and mesmerizing performances, her latest accolade further solidifies her position as one of the most influential artists of her generation, with “What Was I Made For?” serving as a testament to her enduring talent and global appeal.
